All things considered, the bag is fairly inexpensive, so if you’re only needing the occasional soft cooler, this will do the trick. Durability varies considerably between soft coolers, and a good way to differentiate between models is to look at denier (D), which is a measurement of fabric thickness. Rigid designs like Yeti’s Hopper M30… Continue reading IGLOO Stainless 54QT Cooler A leading supplier of promotional products to the Advertising Specialty Industry