Trail Friendly Business Spotlight: Genesis Bicycles D&L

Genesis bikes are popular because they include high-quality frames that are built to last and come with generous warranties. As with the Day One, there are mudguards, rear pannier rack, and an internally geared rear hub for all weather dependability. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset.

For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most. The Genesis bike’s aluminium frame is not only strong but also durable.

Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. In the years that followed, Hess and his company constructed one of the world’s first purpose-built factory stock BMX bikes, allowing BMX genesis mountain bike fans to buy new wheels without having to alter a mountain bike. An MTB’s suspension forks absorb most of the shock when it hits a bump. This long-distance mountain bike is a cross-country racer’s dream. Genesis makes road, mountain, gravel, adventure, and commuter bikes.

Genesis are building a reputation for thoughtful and well designed bikes so it is fair to say that there had been a sense of expectation once we knew the Alpitude was winging its way to us. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Mongoose’s bike selection has evolved from its BMX-focused roots.

If you’re in the market for a more porteur-style bike, the Brixton is where Croix de Fer meets cargo. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The CDA on the other hand is genesis bike less race and more sportive, with relaxed endurance geometry and massive tyre clearance for knobblies so you can truly take it anywhere. The Mantle is the brand’s XC and endurance bike, and is a full carbon 29er hardtail with 100mm travel.