The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price.
Check out the full Zero line from Genesis and keep an eye out for the Zero Team bikes as they make their race debut at the Tour of Britain, kicking off 7 September 2014 in Liverpool. The harder you ride the Alpitude the bigger your smile… so if you have the right attitude to get the most out of the Alpitude then this bike can rock your socks off. The main area that you notice the need to work to maintain momentum is when riding across rough ground at a relaxed pace, the bike can stall and you have to give it some oomph to get motoring again.
There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring. At the entry-level, the Delta is an aluminium frame and carbon fork road bike with endurance geometry that comes with rim brakes and provides a comfortable ride. Prefitted mudguards and more puncture resistant city tyres are such examples.
Which lets be honest, would have been ‘pretty trick’ if he’d not let a pissed up Rob Hayes loose on it. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features genesis mountain bike across a product offering that reached almost 3000 SKU’s. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike.
So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete ‘cross-head, you can jump straight to the section that interests you most. Spanning the pro-level race-ready Zero Team (£4500) to the Zero.1 (£1300), an ideal first carbon genesis bicycles bike for burgeoning roadies, the line-up has something for riders of all abilities. For those looking for the most advanced drivetrain coupling in the form of Shimano’s electronic Di2 system along with a surprisingly clean aesthetic, it’s hard to find better value than the Zero.i (£3000). In keeping with Genesis’s core values, the line-up is notably consistent in carbon fiber grade and manufacturing process across models (many companies use lower grade materials and outsourced labor for cheaper frames).
There are three different spec levels, with 10 being the entry level, 20 the mid-range and 30 being the top of this range. For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. The Equilibrium and Equilibrium Disc are also endurance/sportive-focused bikes, and come with a steel frame and carbon fork. The steel makes for a super comfortable ride, while the carbon reduces some of the weight. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves.
This further increases mud clearance and also adds to the frame’s compliance, providing better control. Definitely not a versatile bike; this is designed with only CX racing in mind and makes no compromises – except for, perhaps, its two sets of bottle bosses. With a 2×9 Shimano Sora groupset and mechanical disc brakes, there are notable differences to the higher end Croix de Fer.
What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home. Genesis also features a wide array of parts, accessories, and apparel.
For those interested in dipping their toes into racing, or just want a sportier feeling bike, the Zeal range is Genesis’ entry level carbon option. The geometry is more aggressive than the endurance-oriented Equilibrium, but not quite as ‘head-down bum-up’ as the dedicated racers that are the Zeros. The heart of this bike is its frame and this has been fashioned from Reynolds 853 tubing. A slightly genesis bicycles oversized down tube ensures stiffness and there are gussets on both the top tube and down tube where they meet the head tube to deal with the stresses of taking a 150mm travel fork. Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus.