Free shipping on all orders above $99 excluding bikes, frames, and bulky items. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. There’s also a posh Croix de Fer in 931 guise, the Equilibrium and Day One genesis bike get disc brakes and the prototype Fugio 853 makes it into production – just in time for Vin Cox to thrash it across the TransIowa. Disc brakes for drop bars become a reality and we match them with our latest invention, the Croix de Fer. One year on Vin Cox set off from The Royal Observatory in Greenwich, London.
Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled. Genesis is a UK bike brand specialising in no-nonsense road, touring, urban and mountain bikes for adults and children. Ranging from great value models upto competition-ready racers and with the dire UK weather in mind, they are generally suited to mixed weather conditions and offer comfortable geometries.
For the urban fixed gear and single speed cyclist we have plenty of messenger bags and clothing that can withstand a lot of rough use. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. Genesis bikes became renowned for their use genesis bicycles of steel tubing and ethos for function over form. We’re already busy sketching, designing, prototyping and developing the next generation of British bikes built for your next adventure. The steel-framed High Latitude LT is our new grin-inducing UK trail hardtail, while at the opposite end of the spectrum, our Caribou fat bike ploughs a very different route.
These hardy bikes are some of our staff’s favourites, tried and true in the bike packing and adventure realm. Their colourways are stunning, and their frames are tough yet agile. Our love affair with steel road bikes begins with the Reynolds 853 Equilibrium.
Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything.
All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
We become title sponsor of the all-new Madison Genesis cycling team, bringing steel back to the peloton with prototype Reynolds 953 and 931 tubed Volare framesets. The Latitude Ti is our new flagship mountain bike and goes to the top of many wishlists, while a geared Flyer adds versatility to a classic. Will Snow completes the epic 2700-mile Tour Divide after 27-days aboard his Genesis iO ID, with just one puncture and one new tyre. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. We recommend noting down your frame number (located on the underside of the Bottom Bracket) and using one of the many online services available.
With massive tours becoming more commonplace, we introduce the Tour de Fer – and for more adventurous missions, the Longitude – a rigid 29er mountain bike with all the required mounts and clearance for 2.5-inch tyres. Ridgeback Bikes create a flat bar road bike and call it the Genesis Day One. Ever since, we’ve been making bikes that make you dream of your next adventure – whether that’s a continent crossing epic, or the daily commute. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. You’ll receive an email and/or text when your repairs have been completed, and we’ll be sure to give you a call if anything pops up along the way.
There’s also room for a new mountain bike that takes 27.5 plus tyres, or regular 29ers. We may share your details as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. ORBO does not share any information with third parties for any unknown or unrelated uses.
In our most epic adventure to date, Sophie and Jérémy set off for a two-and-a-half-year journey from Alaska to Patagonia – the length of the Americas! On board a pair of Longitudes, they aim to finish in December 2019.Back at home, Alex Staniforth covers the UK’s 100 highest points on bike, foot and – if needed – kayak! Our Vapour gets the carbon treatment, the Zero goes disc, while Connor Swift races a prototype Zero SL to victory at its first outing. Inspired by Vin Cox’s adventures, we introduce the Day One Alfine – the ultimate drop bar cycle tourer.