Now with twelve years of experience, Genesis offer a truly brilliant range of bicycles to cover almost every discipline. Rugged hardtail mountain bikes, traditional and modern road bikes, classic commuters, cyclocross, tourers and some specialist machines too. The Genesis™ bicycle rack has the simple “floating” concentric rings that look like an attractive outdoor sculpture. When full, these same concentric rings park bikes safely and securely. The Genesis™ offers two contact points, at front and rear, for locking. The unique concentric design of the Genesis™ bike rack helps guide bikes into proper parking position while providing double the parking space of typical serpentine racks.
In this range there are also women’s specific models – in addition to the unisex ones. With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower handlebars being specced to better suit female proportions. One of the great strengths of the Genesis range is their commuter/ all round/ cyclocross bikes – the Croix de Fer, Tour de Fer and CDA.
Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Our team of experts put in hard miles testing cycling tech and will always share honest, unbiased advice to help you choose. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. The best riding is off the beaten track, on that road – or path – to who knows where.
Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes genesis mountain bike capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. If there are any issues with your bike, return it for a full refund or receive a replacement bike for free.
The Venerable Croix de Fer frameset has been a mainstay of the Genesis range since 2009. The frameset is incredible versatile and lends itself to a multitude of different builds. You could put 38c tyres on it and go bike-packing on some gravel, or you could put front and rear pannier racks on, throw in some mudguards, and take it on an around the world tour. You could even commute, go on road rides, use it as a utility shopper. These are Genesis’ entry-level road bikes and are the cheapest in their range. The geometry is a little more upright, making for a more comfortable and less twitchy ride.
We ask that you return your bike to the same place it was purchased.
The bikes are available either with rim brakes or hydraulic discs, but there is only one spec level with these bikes. The rim brake version can take tyres up to 28c, whereas the disc version can handle 30c. As the name suggests, these are bikes that are designed for the explicit purpose of riding on the road.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. Moving into the racier end of the spectrum, the Zero and Zero Disc are full-carbon road bikes with aggressive… Life EV offers a 1-year tire-to-tire non-prorated warranty on all our e-bikes with a 100% in-stock replacement parts policy…. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air.
You’ll receive an email and/or text when your repairs have been completed, and we’ll be sure to give you a call if anything pops up along the way. Plus, if our turnaround time exceeds 24 hours, we’ll set you up with a complimentary demo bike. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff.
There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring. Genesis bikes are built to push boundaries and inspire adventures no matter what type of cycling you love to do. So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others.