These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. Despite being already expansive, the Genesis Bikes brand continues to grow, with the British company striking out even further to the gravel/adventure cross market. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Erin says as they look forward to the next season, the store will be adding longer adventure touring rides and more varied locations, such as the Lehigh Gorge State Park part of the D&L and the Columbia Trail in Highbridge, NJ. The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum.
If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age. The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line.
Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply genesis mountain bike built to go everywhere with you and do a bit of everything. Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more.
Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled. The bikes are available either with rim brakes or hydraulic discs, but there is only one spec level with these bikes. The rim brake version can take tyres up to 28c, whereas the disc version can handle 30c.
Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationTrend setting and working with the factories to bring cutting-edge genesis mountain bike design concepts to a fast-paced market. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. ©2024 Delaware & Lehigh National Heritage Area All Rights Reserved.
Some 163 days and 18,000 miles later, he returned a world record breaker. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local.