Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992.[59] The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993. Zell moved Schwinn’s corporate headquarters to Boulder, Colorado. The company’s next answer to requests for a Schwinn mountain bike was the King Sting and the Sidewinder, inexpensive BMX-derived bicycles schwinn dealers fabricated from existing electro-forged frame designs, and using off-the-shelf BMX parts. Other notable manufacturers and retailers that offered models include AMF, CCM, Columbia, Huffy, Iverson, J. C. Penney, Malvern Star, Monark, Murray, Ross, Sears, and Vindec. In late 1997, Questor Partners Fund, led by Jay Alix and Dan Lufkin, purchased Schwinn Bicycles.
By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers. Schwinn was soon sponsoring a bicycle racing team headed by Emil Wastyn, who designed the team bikes, and the company competed in six-day racing across the United States with riders such as Jerry Rodman and Russell Allen. In 1938, Frank W. Schwinn officially introduced the Paramount series.
The fund was worth $1 billion and was well known for purchasing troubled companies. Sam Zell, one of the funds owners, was often called the grave dancer. Zell-Chilmark was quite attracted to the economic potential of acquiring the Schwinn name at a fire sale price. Schwinn had taken a hit on its balance sheet in the early 1980s with the closing of the Chicago factory.
China Bicycles asked to join the Schwinn bid by Zell-Chilmark. The logic of working with a supplier did not fit well with Zell-Chilmark’s plan so they declined the offer. As the number two creditor, Giant also wanted to cut a deal. But Zell-Chilmark was not thrilled with working with a Schwinn supplier and brand competitor. In 1992 I bought my tall 12-year-old daughter a Schwinn Crosscut.
The main value for a company wishing to purchase Schwinn would be the Schwinn name. The lawyer for the Trust played hardball and stated that the family wanted compensation for the name. The suppliers saw the writing on the wall and quit sending bikes to Schwinn. The Schwinn Family Trust recipients were irate over a cessation of payments. The closing of the Greenville factory combined with the globalization of the bicycle industry meant that Schwinn would never again be making bicycles in the USA. Some of Schwinn’s dealers saw the writing on the wall and they began to carry Trek and other bicycle brands.