By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market. While Schwinn’s popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most kids’ interest in bicycling. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand.
Our service center swiftly handles repairs, ensuring you spend less time waiting and more time enjoying the ride. Specialized brand focused store with the latest bikes, E-bikes, and gear. Helping our community enjoy life on two wheels is what we live for!
By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel.
In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. Rudy’s carries a variety of colors and sizes of city, fitness, and hybrid bikes.
We offer service contracts on a monthly, bimonthly and quarterly basis. A preventive maintenance program helps to keep your equipment in top condition, decrease downtime, and prevent major equipment failures. Cleaning, lubricating and making adjustments as well as replacing worn parts are all necessary to ensure the safety and reliability of your equipment.
By 1957, the Paramount series, once a premier racing bicycle, had atrophied from a lack of attention and modernization. Aside from some new frame lug designs, the designs, methods and tooling were the same as had been used in the 1930s. After a crash-course in new frame-building techniques and derailleur technology, Schwinn schwinn ebike introduced an updated Paramount with Reynolds 531 double-butted tubing, Nervex lugsets and bottom bracket shells, as well as Campagnolo derailleur dropouts. The Paramount continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory.
The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost. By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers.
Schwinn introduced the original Sting-Ray in 1963 after the company realized kids in California had been customizing their bikes to look like motorcycles. Bikes were fitted with 20-inch wheels, elongated seats, rear “sissy bars,” and ape hanger handlebars. The original name in the indoor cycling industry has partnered with the most accurate powermeter in cycling; the all-new 4iiii® powermeter delivers the most accurate direct crank based power measurement on the market. It is the same technology used by professional World Tour cycling teams.