By 1992, when the Schwinn Bicycle Company went into bankruptcy, the manufacturing of its bicycles had moved almost entirely overseas, primarily to Asia. That’s still the case for Schwinn-branded bikes sold schwinn beach cruiser in the United States. Discover the newest offerings in Specialized bikes, e-bikes, gear, and apparel at our store. Our knowledgeable staff is here to assist you in navigating our extensive product lineup.
W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. By 1950, Schwinn had decided the time was right to grow the brand. At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models.
However, one member of the Schwinn family remained at the helm of a U.S. bike company. Richard Schwinn ran Waterford Precision Cycles out of the same plant in southeastern Wisconsin previously owned by his family.
We offer service contracts on a monthly, bimonthly and quarterly basis. A preventive maintenance program helps to keep your equipment in top condition, decrease downtime, and prevent major equipment failures. Cleaning, lubricating and making adjustments as well as replacing worn parts are all necessary to ensure the safety and reliability of your equipment. As caretakers of the legendary Schwinn and Mongoose brands, we believe we are responsible for making cycling accessible and non-intimidating.
If you’re buying a vintage Schwinn on eBay, be sure to ask lots of questions about the bike’s condition. Also keep shipping costs in mind, since packaging and transporting a bike can be costly. He opened Waterford Precision Cycles and briefly renewed production of the highly-prized Schwinn Paramount road racing bikes built there. Waterford Precision would continue to hand build a couple of thousand custom, steel frame bikes a year under the Waterford and Gunnar brands, as well as for other small bike companies.
After a crash-course in new frame-building techniques and derailleur technology, Schwinn introduced an updated Paramount with Reynolds 531 double-butted tubing, Nervex lugsets and bottom bracket shells, as well as Campagnolo derailleur dropouts. The Paramount continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory. The new frame and component technology incorporated in the Paramount largely failed to reach Schwinn’s mass-market bicycle lines.
Putting all company efforts towards bicycles, he succeeded in developing a low-cost model that brought Schwinn recognition as an innovative company, as well as a product that would continue to sell during the inevitable downturns in business cycles. W. Schwinn returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. By 1990, other United States bicycle companies with reputations for excellence in design schwinn beach cruiser such as Trek, Specialized, and Cannondale had cut further into Schwinn’s market. Unable to produce bicycles in the United States at a competitive cost, by the end of 1991 Schwinn was sourcing its bicycles from overseas manufacturers. This in turn led to further inroads by domestic and foreign competitors. Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992.[59] The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993.
The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[62] In 2001, Schwinn/GT declared bankruptcy. We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection.