Trek buys Pennsylvania’s Genesis Bicycles

However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. For more information please see the Freewheel finance page here. We recommend noting down your frame number (located on the underside of the Bottom Bracket) and using one of the many online services available. We may be able to supply a digital file of the decal you need but you will need to prove you own the bike. The best way to test-ride a Genesis is to contact your local Genesis dealer.

Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride genesis bicycles themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything.

Please do head over to your local Genesis dealer to talk through price points, intended use and of course compatibility with the rest of your set-up.

genesis bicycles

Hinchcliff referred questions about the sale to a person at Trek who was unavailable. EASTON, Pa. (BRAIN) — Trek Bicycle has acquired Genesis Bicycles, a single-store operator in the Lehigh Valley. Trek will fill all orders placed before it takes over as store owner. Bike service must be completed before Trek takes over, the site says.

Genesis champion themselves on built in practicalities that can be seen throughout the range, enabling their use daily across many different scenarios. All our bikes are designed at our HQ in Milton Keynes but we’re extremely proud to be able to use some expert workshops in Vietnam and Indonesia for production. All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Unfortunately we do not range Genesis branded components for after sale. Your local Genesis dealer may be able to source a spare. At Genesis we have a history of doing things our own way, whether that’s making bikes we want to ride, or heading in a direction that might seem a little crazy at the time.

Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. With so many different variables this is an impossible question for us to answer properly!

PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.

Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. UK bike brand Genesis began in 2001 as a single bike – the Genesis Day One – and exploded in popularity. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. The site said a retirement sale would begin Thursady and the store will be closed May 4-7 as trek prepares to re-open under the new ownership. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website.

If you purchase a product or register for an account through a link on our site, we may receive compensation. Trade in your old Trek bike with Red Barn Refresh and get in-store credit toward the purchase of a new one. Genesis employ materials to their best application genesis mountain bike meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg.