Our service center swiftly handles repairs, ensuring you spend less time waiting and more time enjoying the ride. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. This feature, attractive to older riders, soon found its way to other Schwinn models, schwinn ebike especially those intended for senior citizens. Ignaz Schwinn was born in Hardheim, Baden, Germany, in 1860 and worked on two-wheeled ancestors of the modern bicycle that appeared in 19th century Europe. In 1895, with the financial backing of fellow German American Adolph Frederick William Arnold (a meat packer), he founded Arnold, Schwinn & Company. Schwinn’s new company coincided with a sudden bicycle craze in America.
However, one member of the Schwinn family remained at the helm of a U.S. bike company. Richard Schwinn ran schwinn beach cruiser Waterford Precision Cycles out of the same plant in southeastern Wisconsin previously owned by his family.
Schwinn then partnered with 7-Eleven, establishing a team including Eric Heiden. When 7-Eleven decided to hit the big time in racing, Schwinn went its own way due to a lack of funding. Schwinn was, however, able to recruit an up-and- coming rider named Lance Armstrong to its ranks. In 1896 Schwinn was founded, and by the end of that year, Schwinn bikes had more traffic than any other recreational bike company. As fitness trends shifted and technology evolved, Schwinn responded by offering a lineup of groundbreaking and affordable cardio equipment, including exercise bikes and treadmills.
You’ll get an extra boost of power while you pedal, which makes getting up hills and riding longer distances easier and more enjoyable than ever. Make it a trip to remember with camping and mountain biking combined! The kids will sleep great in their tents after all that riding. Starting in 2005, Schwinn also marketed Motorscooters under the Schwinn Motorsports brand.[69] Production ceased in 2011 (approx).
In addition to the fond memories these beautiful bicycles inspire, enthusiasts praise their quality workmanship and enduring value. Whether you’re considering a vintage Schwinn for personal use or want to invest in a piece of American popular history, you’ll have a lot of options. The ownership of Schwinn-branded bikes has changed hands several times. In October 2021, a privately-held Dutch schwinn ebike group called Pon Holdings bought Dorel Sports from Dorel Industries, the parent company for Schwinn, Cannondale, GT and Mongoose. The deal included acquisition of Pacific Cycle, which still manages the Schwinn brand and others from its headquarters in Madison. Schwinn authorized dealers flourished in the fifties and around 500,000 bikes were sold almost every year from 1950 to 1959.