With clearance for tyres up to 38c and a steel frame that will be robust and help deaden the road chatter, this is a bike with the stamina to match your own. There aren’t mounting points for front or rear pannier racks; strap on bike-packing bags are the weapon of choice here. Some practically remains, with downtube bottle bosses (useful for holding extra water or a tool keg) and discrete mudguard mounts. The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics.
Product PresentationTrend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made. Not quite mainstream, yet still hugely popular, s are a British brand loved by steel-aficionados and adventurers alike. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position.
The Venerable Croix de Fer frameset has been a mainstay of the Genesis range since 2009. The frameset is incredible versatile and lends itself to a multitude of different builds. You could put 38c tyres on it and go bike-packing on some gravel, or you could put front and rear pannier racks on, throw in some mudguards, and take it on an around the world tour. You could even commute, go on road rides, use it as a utility shopper. These are Genesis’ entry-level road bikes and are the cheapest in their range.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain.
It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line. The aero features of more expensive bikes are present, with cables are routed internally and the leading edges of the frame are smoothly rounded. The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c. For those interested in dipping their toes into racing, or just want a sportier feeling bike, the Zeal range is Genesis’ entry level carbon option. The geometry is more aggressive than the endurance-oriented Equilibrium, but not quite as ‘head-down bum-up’ as the dedicated racers that are the Zeros.
A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly genesis mountain bike lower price. Part of this is down to the different frame material, but cheaper components are also a factor. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.