Trail Friendly Business Spotlight: Genesis Bicycles D&L

At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. The best riding is off the beaten track, on that road – or path – to who knows where. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. We ask that you return your bike to the same place it was purchased. If you purchased on our website, we can accept the return.

Cycle Babac bought Genesis Cycles five years ago and have done a great job of improving the full line and features. They include lightweight fat-bikes, gravel bikes, cruisers, hard-tailed mountain bikes and electric bicycles. Each Genesis bicycle come with a one-year manufactures warranty. Here at Circuit Cycle, we add another in-house one-year labour warranty.

Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction.

genesis bicycles

Genesis is the upmarket and more performance oriented partner brand of Ridgeback. They are best known for their UK specific, and progressive, often experimental bike designs with very high specification. As with Ridgeback, ‘UK specific’ means these bikes are made for our particular cycling conditions, instead of according to an international one-size-fits-all formula.

For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.

They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local. Last year, the Children’s Home of Easton received a check for $2,460. Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose.

Your bike frame & fork are protected under our Lifetime Warranty policy. An abundance of mounts- makes this an all-seasons bike, capable of carry small and medium-sized loads. A clever mix of two differing grade alloys help give us high levels of stiffness in certain areas and compliance in genesis bike others. We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights.