As the name suggests, these are bikes that are designed for the explicit purpose of riding on the road. Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited to long rides and have all the mounts you need for light cycle-touring. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart.
Genesis also features a wide array of parts, accessories, and apparel. Gravel bikes are what everyone wants right now, says Erin Fagan, the events coordinator (and more) at genesis bicycles in Easton. For Erin, being so close to the trail is a huge advantage since beginners are nervous riding on the road with cars.
Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance. The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff.
There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring. Almost the antithesis genesis bike of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off.
Plus, the lightweight alloy wheels add to the bike’s speed and agility. The matte black finish with neon accents is sure to turn heads on any trail. These are Genesis’ entry-level road bikes and are the cheapest in their range. The geometry is a little more upright, making for a more comfortable and less twitchy ride.
Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike.
What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. There are, however, a number of points that make this a more versatile bike than the carbon alternative.
As with the Day One, there are mudguards, rear pannier rack, and an internally geared rear hub for all weather dependability. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air. The dropper seatpost, slacker head angle, shorter chainstays and clearance for tyres up to 50mm wide on 650b wheels are responsible for this more playful handling. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads.
One year on Vin Cox set off from The Royal Observatory in Greenwich, London. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. If you want a quality bike that fits you, with components that work as intended, do not expect to find it at WalMart.
The aero features of more expensive bikes are present, with cables are routed internally and the leading edges of the frame are smoothly rounded. The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c. For those interested in dipping their toes into racing, or just want a sportier feeling bike, the Zeal range is Genesis’ entry level carbon option.