Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them.
Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. One year on Vin Cox set off from The Royal Observatory in Greenwich, London. Some 163 days and 18,000 miles later, he returned a world record breaker.
Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off. Although genesis bicycles the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. Due to being disc brake only, the bridge between the seatstays could be removed.
At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Credit is provided by a panel of lenders with whom we have a commercial relationship (so we cannot provide independent advice). Although the two bikes in this section might both be called the ‘Vapour’ with only the epithets ‘Alloy’ and ‘Carbon’ differentiating them, there are actually significant distinctions to be made. If you think that we’ve incorrectly blocked you or you would like to discuss
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For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain. The Fugio is a rowdier bike than the Croix de Fer, more suited to playing around on the trails and using the bumps as a platform to get some air. The dropper seatpost, slacker head angle, shorter chainstays and clearance for tyres up to 50mm wide on 650b wheels are responsible for this more playful handling. Its dual-suspension frame provides a responsive and comfortable riding experience, particularly when navigating uneven terrain….
Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price. Part of this is down to the different frame genesis mountain bike material, but cheaper components are also a factor. For those interested in dipping their toes into racing, or just want a sportier feeling bike, the Zeal range is Genesis’ entry level carbon option.
The frame is fully carbon and the cables are integrated into the frame for a cleaner look and better aerodynamics. The steel tubes of these endurance bikes, with their ability to dampen the road buzz, make them perfectly suited to long days out in the saddle. Pannier and mudguard mounts are also present on these frames, adding to their versatility. The external cable routing and threaded bottom brackets are also features that will be well apricated by home mechanics.
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