Pacific Cycle- Schwinn

The low standover aluminum frame makes it easy to get on and off, while the extra-large seat offers superior comfort on every ride. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. To further improve control from this more-erect riding position, the levers used to move the derailleurs (shifting the chain from one sprocket to the next) were moved from the traditional position on the “down tube” to the top of the headset, on a ring which would turn with the handlebar stem. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens.

Headquartered in Madison, Wisconsin, one of the most bicycle friendly cities in the USA, Pacific Cycle has locations in Illinois, California, Toronto (Canada), Poole (UK) and Shanghai (China). Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed and customer satisfaction is our top priority. Electric bikes put extra power behind every pedal so you can ride farther, take on bigger hills, and enjoy cycling more than ever before. After the bike-boom of the early 1970’s, Paramount was in a poor state of affairs in regards to competition and advancing technologies.

Schwinn period-correct parts give the bike a vintage look and feel, including the classic banana seat and high rise ape bars with classic grips. Simply find the bike or gear of your dreams online, and we’ll have it ready for you when you arrive. We’ll ensure a perfect fit for your riding needs and answer any questions you may have. Put more energy into cycling and less into worrying with our ERT helmets.

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A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series.

The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[62] In 2001, Schwinn/GT declared bankruptcy. Sometime in the 1970’s, the Schwinn Chicago factory was organized by the United Auto Workers union, who felt that bicycle factory workers should be paid on the same scale as automotive workers. Unfortunately, schwinn ebike the realities of the marketplace didn’t agree, and Schwinn closed the factory, transferring most production to Japan (Panasonic) and Taiwan (Giant). Schwinn also built a factory in Greenville, Mississippi, but it didn’t last, and even bought a factory in Hungary, but the deal fell through, and Schwinn never imported any Hungarian bikes to the U.S.