Developed from experiences gained in racing, Schwinn established Paramount as their answer to high-end, professional competition bicycles. The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed schwinn ebike construction. During the next twenty years, most of the Paramount bikes would be built in limited numbers at a small frame shop headed by Wastyn, in spite of Schwinn’s continued efforts to bring all frame production into the factory.
Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. Schwinn was soon sponsoring a bicycle racing team headed by Emil Wastyn, who designed the team bikes, and the company competed in six-day racing across the United States with riders such as Jerry Rodman and Russell Allen. In 1938, Frank W. Schwinn officially introduced the Paramount series.
Acumium brought a strategic and disciplined approach to our website development and design process, with a true focus on our consumers and optimizing their experiences. I am really excited to take the project to the next phase for the brand. Rear coaster brake, also called a pedal brake, provides intuitive stopping power and speed control. Steel construction provides durability for long lasting use for years of cycling adventures.
All our ERT helmets feature a layer of foam designed to help redirect force away from your head more effectively. Find all your favorite Schwinn products at the retailers listed below. Shop online or in-store to bring the fun of a great ride home today.
In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. In need of e-commerce and digital marketing expertise, we created an intuitive digital experience and brand new look for Schwinn.