Acumium brought a strategic and disciplined approach to our website development and design process, with a true focus on our consumers and optimizing their experiences. I am really excited to take the project to the next phase for the brand. Rear coaster brake, also called a pedal brake, provides intuitive stopping power and speed control. Steel construction provides durability for long lasting use for years of cycling adventures.
All our ERT helmets feature a layer of foam designed to help redirect force away from your head more effectively. Find all your schwinn ebike favorite Schwinn products at the retailers listed below. Shop online or in-store to bring the fun of a great ride home today.
By 1950, Schwinn had decided the time was right to grow the brand. At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models. F. Goodrich bicycles, sold in tire stores, Schwinn eliminated the practice of producing private label bicycles in 1950, insisting that the Schwinn brand and guarantee appear on all products. In exchange for ensuring the presence of the Schwinn name, distributors retained the right to distribute Schwinn bikes to any hardware store, toy store, or bicycle shop that ordered them. W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz.
It was an unqualified success, other than that it was very expensive to produce and showed little if any real profit potential. Sponsorship of 6-day riders produced a team to showcase the Paramount, the riders such as Jerry Rodman (The Michael Jordan of that time in Chicago) and the rest of the Schwinn Co. bicycle line. As the parent company of such legendary brands as Schwinn and Mongoose, Pacific schwinn ebike Cycle delivers some of the biggest names in outdoor recreation. But it’s not just the names customer’s trust, it’s the look and feel of our products, our superior quality, and our outstanding customer service that help us bring these premium brands to the hands and feet of our customers. Marc Muller, a young new Schwinn engineer, was given the responsibility to head up the project.
The head tubes look as if they were fillet brazed, but they weren’t. The head tube and the tapered segments that lead into the the top tube and down tube were actually made from two special forgings that were “electro-forged” (welded) together down the centerline, then ground smooth, so the seam is not usually visible. There are necked-down parts that fit into the top tube and down tube, like internal lugs. Schwinn needed a consultative partner with a strong, technical background in e-commerce and digital marketing to provide strategic guidance, user research, and creative design to revamp and launch a new, customer-focused website.
The low standover aluminum frame makes it easy to get on and off, while the extra-large seat offers superior comfort on every ride. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. To further improve control from this more-erect riding position, the levers used to move the derailleurs (shifting the chain from one sprocket to the next) were moved from the traditional position on the “down tube” to the top of the headset, on a ring which would turn with the handlebar stem. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens.
The Paramount operations were moved to Waterford, Wisconsin, where the Paramount was reborn with a modern factory and workforce. Schwinn then partnered with 7-Eleven, establishing a team including Eric Heiden. When 7-Eleven decided to hit the big time in racing, Schwinn went its own way due to a lack of funding. Schwinn was, however, able to recruit an up-and- coming rider named Lance Armstrong to its ranks. The Meridian’s classic cruiser look includes full coverage fenders over all three wheels to help keep you dry from that inevitable puddle you come across, while the wide tires on single wall alloy rims provide lightweight strength and traction on paved surfaces. With a wide rear wheel position, the Meridian tricycle provides more stability than a bicycle so riders of all experience levels can get around easily.