Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply genesis bicycles built to go everywhere with you and do a bit of everything. Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more.
Dear Genesis Bicycles Community,
We are excited to announce the purchase of our store by Trek Bicycle. After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance.
Some 163 days and 18,000 miles later, he returned a world record breaker. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local.
If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age. The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line.
Our job most importantly is to encourage as many people as we can to get out and ride for transport and enjoyment. We’d love to make riding a bike as commonplace as your morning cup of coffee, which by the way is our other obsession. Due to being disc brake only, the bridge between the seatstays genesis bike could be removed. This further increases mud clearance and also adds to the frame’s compliance, providing better control. Definitely not a versatile bike; this is designed with only CX racing in mind and makes no compromises – except for, perhaps, its two sets of bottle bosses.
Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose. Adventure bikes are very versatile and can be put to a multitude of uses. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset. In this range there are also women’s specific models – in addition to the unisex ones.
The geometry is more aggressive than the endurance-oriented Equilibrium, but not quite as ‘head-down bum-up’ as the dedicated racers that are the Zeros. Genesis cycles are perfect for anyone looking for a hybrid of on and off-road that is comfortable on all day journeys on tarmac or gravel. Visit genesis bike us in our stores in Edinburgh (Bruntsfield or Canonmills), Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery or collect in store. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor.
Part of this is down to the different frame material, but cheaper components are also a factor. These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.