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Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. Erin says as they look forward to the next season, the store will be adding longer adventure touring rides and more varied locations, such as the Lehigh Gorge State Park part of the D&L and the Columbia Trail in Highbridge, NJ. If you purchase a product or register for an account through a link on our site, we may receive compensation.

Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey. Your bike frame & fork are protected under our Lifetime Warranty policy. Packaging SystemThe packaging system had to accommodate everything from small replacement genesis bike parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.

If you’re in the market for a bike, the lines of bikes Genesis carries offers something for everyone, no matter your level, size, or age. The sales crew is always there with a smile to fit each customer and offer test rides in the parking lot – with a helmet fitting too, of course. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires.

Stage wins at the Tour de France and Olympic Gold medals. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world.

Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. Genesis cycles are perfect for anyone looking for a hybrid of on and off-road that is comfortable on all day journeys on tarmac or gravel. Visit us in our stores in Edinburgh (Bruntsfield or Canonmills), genesis bicycles Leeds, Newcastle and Aberdeen. Also available for sale online with UK delivery or collect in store. They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local.

Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction.