Schwinn was soon sponsoring a bicycle racing team headed by Emil Wastyn, who designed the team bikes, and the company competed in six-day racing across the United States with riders such as Jerry Rodman and Russell Allen. In 1938, Frank W. Schwinn officially introduced the Paramount series. Developed from experiences gained in racing, Schwinn established Paramount as their answer to high-end, professional competition bicycles. The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed construction. During the next twenty years, most of the Paramount bikes would be built in limited numbers at a small frame shop headed by Wastyn, in spite of Schwinn’s continued efforts to bring all frame production into the factory. By 1950, Schwinn had decided the time was right to grow the brand.
W. Schwinn returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. The company’s next answer to requests for a Schwinn mountain bike was the King Sting and the Sidewinder, inexpensive BMX-derived bicycles fabricated from existing electro-forged schwinn ebike frame designs, and using off-the-shelf BMX parts. This proved to be a major miscalculation, as several new United States startup companies began producing high-quality frames designed from the ground up, and sourced from new, modern plants in Japan and Taiwan using new mass-production technologies such as TIG welding.
Be reminded that some models really give high value to the value of vintage Schwinn bicycles, so even if their condition is not as good, you could still get a good bargain. Marc Muller, a young new Schwinn engineer, was given the responsibility to head up the project. The Paramount operations schwinn dealers were moved to Waterford, Wisconsin, where the Paramount was reborn with a modern factory and workforce. Schwinn then partnered with 7-Eleven, establishing a team including Eric Heiden. When 7-Eleven decided to hit the big time in racing, Schwinn went its own way due to a lack of funding.
If I recall, it was what Schwinn called a “cantilever” frame, where the seat stays pass by the seat cluster and continue on in a graceful curve to join the bottom of the head tube. Older Schwinn “cruisers”, such as the Excelsior that was the inspiration of the first mountain bikes, used a straight lower top tube from the bottom of the head tube to the seat tube. Pon Holdings, which bid unsuccessfully to buy the Sparta and Batavus brands for $900 million in 2017, said the latest acquisition would give it a strong foothold in U.S. markets where it expects to sell e-bikes, as well as road, city and mountain bikes. In late 1997, Questor Partners Fund, led by Jay Alix and Dan Lufkin, purchased Schwinn Bicycles. Questor/Schwinn later purchased GT Bicycles in 1998 for $8 a share in cash, roughly $80 million. The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[62] In 2001, Schwinn/GT declared bankruptcy.
The company has been rolling out new services in Europe, including the popular “Swapfiets” in Amsterdam where users pay a monthly fee and get repairs and replacement bikes for free. Schwinn is one of the oldest and best-known cycle brands in the United States, making an array of bikes including notably “beach cruisers”. Mongoose is known for BMX and dirt bikes, while Cannondale makes high-end road bikes. The overall value of a Schwinn vintage bike will vary based on its condition, age, and scarcity.
This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens. Ignaz Schwinn was born in Hardheim, Baden, Germany, in 1860 and worked on two-wheeled ancestors of the modern bicycle that appeared in 19th century Europe. In 1895, with the financial backing of fellow German American Adolph Frederick William Arnold (a meat packer), he founded Arnold, Schwinn & Company.
Basically, the company had to choose in where to produce bicycles at a more competitive prices. The Schwinns decided to turn to Taiwan and China, but even though suppliers like Tony Lo’s Giant Manufacturing (photo) made high quality products, unlucky sourcing desisions led to supply shortage, angry retailers and receding customers. Edward Schwinn, CEO, just wasn’t as passionate about bicycles as his ancestors were. Yoshi Shimano, who was Edward Schwinn’s personal translator during his business trips to Asia, described him as “a nice fellow“, who “had a lower degree of interest for the business“.