The unique concentric design of the Genesis™ bike rack helps guide bikes into proper parking position while providing double the parking space of typical serpentine racks. These are Genesis’ entry-level road bikes and are the cheapest in their range. The geometry is a little more upright, making for a more comfortable and less twitchy ride.
PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. Mounting and dismounting the bike is an uncomplicated affair, thanks to the upright step-through design.
The Genesis™ bicycle rack has the simple “floating” concentric rings that look like an attractive outdoor sculpture. When full, these same concentric rings park bikes safely and securely. The Genesis™ offers two contact points, at front and rear, for locking.
Prefitted mudguards and more puncture resistant city tyres are such examples. With its steel frame and carbon fork, asymmetrical chainstays and 650b wheels with gargantuan 50c tyres, it’s perfect if you want a bike that will take you anywhere, but don’t want a mountain bike. The Croix de Fer is probably Genesis’ flagship bike, much loved by adventurers and commuters alike. It’s the ultimate all-round all-terrain machine, with a hardy steel frameset, disc brakes, relaxed geometry and mounts for all the additional fittings you might need. The Croix de Fer comes in three steel options (10, 20 and 30) as well as a titanium model. The basics are there in full length mudguards, a rear pannier rack, and puncture resistant tyres.
Bikes for all occasions, from all materials, that ride well, last a lifetime and look good while they’re at it.
These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics genesis bike and a wide section down tube for better torsional stiffness. If you’re in the market for a more porteur-style bike, the Brixton is where Croix de Fer meets cargo.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Life EV offers a 1-year tire-to-tire non-prorated warranty on all our e-bikes with a 100% in-stock replacement parts policy. We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates.