In our testing, the Coleman Xtreme kept ice frozen for a full week (170 hours), 30 hours longer than the Igloo MaxCold (140 hours). It measures 28.4 by 15.8 by 17.5 inches, its design incorporates bevels and angles all over the place, and igloo soft cooler it has a ruler and cup holders molded into its lid. Insulation obsessives may want to fill those cup holders with Styrofoam, but considering how well this cooler performed in our tests, doing so doesn’t seem to be all that critical.
Overall, the Rtic Soft Pack Cooler is well insulated, but it lacks the versatile storage of its competitors. Also of note, you can get this model in backpack cooler form for a similar price. The Yeti igloo trailmate Hopper Flip 18’s steep price tag—over $250—knocked it out of first place for best soft cooler. For being so small, it is expensive for the average consumer, despite its quality construction.
Unlike hard-sided models that can keep food and beverages cold for days (or even weeks) on end, soft models aren’t built to keep contents cold for more than a few days at maximum. They’re also generally much smaller than hard-sided designs, typically offering around 30 liters of capacity at the high end. With this in mind, soft coolers have limited appeal for multi-day outings. Instead, they’re best-suited for weekend getaways or day trips to the park or beach, tailgates, afternoons on the water, or quick errands like grocery store runs.
The paper pulp of the Recool composts easily in the backyard, and it performs basically as well as any cheap single-use cooler. Currently we offer FREE FedEx/UPS small package Ground shipping and FREE ABF/YRC freight ground shipping on most orders of $199 or more within the 48 contiguous states. Some irregular shaped or oversized items may include a special handling charge.
Anything smaller, and you end up carrying a lot of bag and not carrying much of anything else. There just isn’t enough room in those smaller sizes for them to be functional for anything except an individual lunch or a few drinks. Durability varies considerably between soft coolers, and a good way to differentiate between models is to look at denier (D), which is a measurement of fabric thickness. RovR’s TravelR 30 is another standout in terms of durability with a burly TPU base and welded seams that give it a very hardwearing feel. The third Hydro Flask design to make our list this season is the 20 L Carry Out Soft Cooler, which splits the difference between their Insulated Tote and backpack-style Day Escape above.
Among hard coolers, a 70-quart size is big enough for a variety of tasks. Another example came up last year during a power outage, as one of our staff members was able to store most of the contents of a fridge in a 70-quart cooler, along with the necessary ice to keep it cold. By measuring meltwater, we can produce data that illustrates the relative performance of insulation between coolers over time. For example, after five days, the Coleman Xtreme retained 11 more pounds of ice than the Igloo MaxCold did. That translates to the Coleman Xtreme being 20% more efficient than the Igloo MaxCold overall in ice retention during the same time period.
Plus, cargo nets on the side and a zippered flap on the front allow you to roll out all the essentials like wipes and additional snacks. The Arctic Zone Titan Deep Freeze is the best soft cooler we’ve tested. But if you view it as your long-term cooler companion, it’s worth its high price.
Traditional hard-sided coolers lead the charge in ice retention and durability, but for those who don’t need a week’s worth of cold food and drinks, a soft-sided cooler can be a viable alternative. Compared to hard models, soft coolers are considerably lighter, easier to carry, and often save you a good deal of cash. From burly waterproof options to packable designs that collapse down for easy storage, below we break down the top soft coolers of 2023. For more background information, check out our detailed comparison table and buying advice below the picks. If you’re less concerned about portability and instead prioritize cooling capabilities and durability, we’ve also compiled a list of the best hard-sided coolers.
Coleman is probably one of—if not the most—popular budget outdoor gear brands. And its High-Performance Leak Proof Soft Cooler is an excellent value as it aced many portions of our test and is one of the least expensive coolers we tested. We could fit 20 cans easily in this 24-can cooler or 12 cans with snacks and food. Igloo soft coolers grant you the ability to carry your items without any physical strain while still being able to provide enough cold drinks and snacks for yourself, and possibly friends, family and co-workers.